"We had moments where we almost backed out." Think of the bright orange book as a field guide to Millennial dating in New York City.Every text message, tweet, and scrap of dating ephemera like restaurant receipts, Magnolia bakery cartons and even a corporate condom, are methodically filed and documented in the 40-day experiment.She freaks out because she can’t pin down what he wants (i.e. He starts to freak out because he feels like she’s putting too much pressure on him. He gets a bit turned on because surprise, surprise, he likes crazy ladies, and spends a lot of time trying to not crack on to her.She then develops a permanent headache becomes really grumpy, possibly from the weight of all the feelings she’s having, and threatens to quit.They both treated the whole thing fairly analytically at first, like a science experiment with cocktails and cutesy little notes they write to each other before their dates.But then, after about a week, it starts to get interesting – mainly because they start to actually fancy each other.Before I continue I should warn you that their couples therapist, her personal therapist, and their joint musings based on all the years of therapy they’ve previously had, feature heavily throughout the blog.
They dished about what it was like to read each other's accounts of the breakup, the haters, the possibility of "40 Days" hitting Hollywood and new relationships in their lives.
In July 2013, after struggling with opposite relationship problems (fear of commitment vs.
love of love), New York-based designer friends Timothy Goodman and Jessica Walsh embarked on a now-infamous experiment: they dated each other for 40 days and recorded their experiences for the whole Internet to see. ), but because it was illustrated with bold typographic artwork by Walsh, one-half of design studio Sagmeister & Walsh, and Goodman, who runs his own T. It’s also being turned into a movie by Warner Bros., to be directed by Michael Sucsy (, has just been published by Abrams. Design caught up with Walsh and Goodman about design as therapy, risk-taking in both work and love, and their hard-won dating wisdom.
These were the questions raised by 40 Days of Dating, a website created this summer by Jessica Walsh, 26, and Timothy Goodman, 32, two “Creatives” living in New York (yes, I just used creative as a noun, but reading 40 days worth of overly self-aware therapy speak in one sitting will do that to a girl).
Both single, each has the opposite problem when it came to finding romance– she falls in love too quickly, he’s scared of commitment (showing a cavalier disregard for the cliché, their couples therapist puts this down to his absent father).