Lovebook offers three packages, which promise different levels of Facebook reach.
With First Date, customers will receive a minimum of five "leads", in the form of Likes or direct messages.
"We have no overheads," says James, who is the sole full-time employee of the company.
"We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.
Love Again has a low pressure ‘friends first’ approach which brings like-minded people together.
Friendship is the foundation of a great relationship, and our uplifting community will give all its members a confidence boost.
This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities, James claims.
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